Reduced skin elasticity, also known as skin laxity, is a condition characterised by a decrease in the skin's ability to snap back into place. This results in a less firm and toned appearance.

The primary cause of reduced skin elasticity is the natural ageing process. As people age, the production of collagen and elastin, two proteins responsible for maintaining skin firmness and elasticity, decreases. This leads to a loss of skin's supportive structure.

Women going through menopause may also experience a decrease in subcutaneous fat. This reduction can further contribute to the appearance of reduced skin elasticity, particularly in the face. The loss of fat can cause the skin to appear less plump and more prone to drooping.

It's essential to remember that some degree of reduced skin elasticity is a natural part of the ageing process, and it's entirely normal. However, adopting a healthy lifestyle, using skincare products that promote collagen production and skin hydration, and protecting the skin from sun exposure can help support overall skin health and potentially minimise the effects of reduced elasticity.