Innovative Expert Beauty - Intelligent Beauty

Well-being Natural Perfumes - Luxury

Think Clean is being environmentally aware, safe to use & effective. Transparency is essential and sustainable, ethical brands, get the big thumbs up. Where a brand takes extra steps to THINK CLEAN, this can often be the deciding factor in who wins the Best Clean Brands 2022. Who has acted on their experience, delivered a brands that reflects their core values & taken essential steps to make positive changes for the future of the health & beauty industry.

The winners of the Best Clean Beauty Brands 2022 have been decided based on quantifiable facts, from the ingredients through to the packaging and beyond. The finer details mattered most, the simple act of giving back to a charity or using paper labels over plastic, which earned these brands the recognition they deserve.

The clean beauty movement is future-focused. Brands have had to adapt to become more transparent. Transparency is seeking truth & honesty, providing full disclosure on processes and ingredients, as well as considering how each brand communicates the things that matter the most to them. Our focus is on finding exceptional natural cosmetics with everyday people in mind. The first step is to find out what these clean beauty brands are made of.

CRITERIA

"THINK CLEAN™  means being environmentally aware, safe & effective to use. It also means no BS rubbish marketing! Transparency is essential, sustainable, ethical, and cruelty-free brands get the big thumbs up. Where a brand has taken extra steps to THINK CLEAN, this can be the key factor when it comes to deciding who will win each award. Who has acted on their experience, delivered a brand that reflects their core values & taken essential steps to make positive changes for the future of the health & beauty industry." 

—Amina Kitching

IS IT CLEAN? 

We check their ingredient philosophy against their marketing hype & verify the facts. Natural & organic ingredients are the first choice, including wild-harvested & plant-based ingredients. Inclusive marketing is preferred, eco-driven manufacturing is the goal. We find out if they clinically test their products or ingredients & how they came to work in the organic beauty market. THINK CLEAN means being transparent, truthful, upfront & honest right down to the small details which really count. 

IS IT GREEN?

We read their story, discover their core values & consider their efforts to THINK CLEAN. How are their products made, what do they use for packaging & post, do they support a campaign or charity. Do they carbon offset their business or produce their products from the farm to the finished product. Are their products closed loop 100% sustainable? Do they use plastic? We all need to contribute to making a better world.

IS IT CRUELTY-FREE?