The Ultimate Guide To Gua Sha
Gua sha has done something most beauty trends never manage: it stuck around. What started as centuries-old Traditional Chinese Medicine is now a fixture on bathroom shelves across the country,...
The VM Edit
Is Slicked-Back Hair Actually Bad for Your Hairline?
What We Learned Making a Slick Stick for Teens If you've spent any time on TikTok lately, you've seen two things happen at once. Every teenager you know is slicking...
Skin Stacking: The Winter Layering Trick Your Skin Has Been Waiting For
There's a reason we don't wear the same jacket in July that we wear in January. So why do we expect our skin to get by on the same three...
Near-Infrared Light Therapy: The Deepest Layer of Skincare Science
Discover the benefits of Near-Infrared (NIR) LED light therapy in The Butterfly Effect™ face and neck masks. Learn how 850nm NIR light works alongside red, blue and yellow wavelengths to...
Why Kaolin Clay Is the Quiet Achiever of Your Skincare Routine
Discover how a gentle Kaolin clay mask can mattify oily, combination and blemish-prone skin without dryness or tightness. Our Hibiscus & Banksia Cream Clay Mask doubles as a purifying cleanser,...
Why Your Skin Panics the Moment Winter Arrives
Winter can leave skin dry, tight, itchy and more reactive as cold air, wind and indoor heating weaken the skin barrier. Learn why winter skin needs richer moisture, barrier-supporting ingredients...
The Mirror Doesn't Lie (But It Doesn't Tell the Whole Story Either)
On being in your forties, what's happening to your skin, and the exhausting silence around all of it. Thoughts from our CMO Belle Johnson. It started with a photograph... Not...
The In-Between Years: Why We're Not Talking Enough About How Hard It Is To Be A Tween
Navigating the tween years can be surprisingly hard for both parents and children. As kids aged 10 to 13 begin to seek independence while still needing guidance, confidence can wobble,...
What Most Vitamin C Serums Get Wrong
You've tried the vitamin C serums. You've been consistent. And your skin still doesn't have that clear, even glow you were hoping for. Here's why — and it has nothing...
My Skincare Routine After 40 (That Actually Works)
Simple steps to support hydration, firmness and naturally healthy skin. After 40, skin doesn’t respond the same way it used to. It can feel drier, less firm, and a little...
The Natural Scent Illusion: When “Clean” Becomes a Marketing Scent
Natural fragrance is having a moment. Shelves are lined with perfumes promising purity, wellness, emotional balance and botanical beauty. Words like clean, plant‑based and 100% natural are everywhere, wrapped in...
Supporting Your Skin Barrier on The Go with The Holy Trinity Mini
Healthy skin starts with a strong, well-supported skin barrier. It acts as your skin’s first line of defence, protecting against environmental stressors, locking in moisture, and maintaining overall skin health....
Why Natural Deodorant Is Better: Time to Make the Switch
In recent years, natural deodorants have been gaining popularity as more people become conscious of the ingredients they put on their skin and the potential health effects of conventional products....
Why Most “Collagen” Skincare Doesn’t Actually Build Collagen
Collagen plays a key role in skin firmness, elasticity, and structure, yet topical collagen creams cannot increase collagen levels in the skin. Because collagen molecules are too large to penetrate...
The Importance of the Lymphatic System and How to Support It at Home
The lymphatic system is one of the body's most vital but often overlooked systems. It plays a critical role in immune function, fluid balance, and waste removal. Understanding how this...